The Etam Group owned fashion stores Miss Etam and Promiss. The first Dutch Etam store was opened in 1923, in Amsterdam. Initially, the collection mainly consists of ladies’ stockings. More branches were added later. In 1970 the chain changes its name to Miss Etam, to focus more on a younger target group. Promiss was founded in 1994 and focused on the ” stylish and active Dutch woman ”.
Miss Etam (Women’s Clothing) in The Netherlands
Miss Etam (Ropa de Mujer) en los Países Bajos
Miss Etam (Damenbekleidung) in den Niederlanden
Etablissement Mayer was in Saxen, Germany, Max Lindemann’s stocking factory. A visionary businessman who decides by “from factory to public” to limit middlemen and to set up shops himself. After Germany, branches were opened in England, Argentina and Belgium. In the Netherlands it is Julius Korijn who was allowed to sell the Etam brand name and products with the name Etam Kousenmaatschappij NV. Etam’s first branch was located at Leidsestraat 97 in Amsterdam, followed by The Hague with a store at Noordeinde and in 1924 a second branch was opened in Amsterdam, at Kalverstraat 128 – 130, which also became the main branch. In the years that followed, branches were opened at top locations in various Dutch cities.
During the bombing of Rotterdam in World War II, the two Rotterdam branches were destroyed. The occupier appointed a Verwalter for Etam in the Netherlands, Julius Korijn and his son Ed (Eduard Gerard, 1916 – 2009), who meanwhile also worked in the company, were fired. The foreman of the knitting shop was sent to a labor camp and because of the scarcity of raw materials one branch after another closed. Julius Korijn and his two daughters were deported to Auschwitz where they were murdered in 1942.
Etam小姐（女装）在荷兰
Miss Etam (Vêtements pour Femmes) aux Pays-Bas
Miss Etam (женская одежда) в Нидерландах
Ed Korijn survived and after the war there was only one branch left, in The Hague on the corner of Spuistraat / Wagenstraat. Together with Annie van Bruinessen, he made sure that the factory could go back to work and looked for new staff. It is fortunate that the company was the first to get hold of a huge batch of artificial silk stockings from Czechoslovakia, which generates enormous sales. Such a large turnover that the police at the Etam branches had to get involved to keep the customers in line. After the stockings from Czechoslovakia, the nylons came from the United States and with the profit the company was rebuilt.
Miss Etam (ملابس نسائية) في هولندا
नीदरलैंड में एतम (महिला वस्त्र) याद आती है
In 2016 there were more than two hundred stores, of which more than 130 under the name Miss Etam and approximately 65 with the name Promiss on the facade. The company employed about 2,200 employees that year. Things had been going bad for a while with the company, which saw its sales decline. A few times, for example, there was a major reorganization. In 2013, 140 people lost their jobs and 3 years later the company cut another hundred jobs at its head office. Etam then also said that it would make more work of sales via its own webshop and that of Wehkamp and Otto. Earlier in 2013, 140 people already lost their jobs.
Miss Etam (Dameskleding) in Nederland
Miss Etam (Pakaian Wanita) di Belanda
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