The first Koko Blue store was opened in the Dutch city of Breda in 1976. In 1981, Koko Blue sought cooperation with two other stores. The Brander Purchasing Group was formed together with Stop Shop and Yezz Jeanswear. More acquisitions followed. Euretco became the new owner of the Brander Purchasing Group and took over more chains. In 1992 the name Jeans Centre was born. They were then called 1.0 stores.
Jeans Centre in The Netherlands
Jeans Center en los Países Bajos
Jeans Center in den Niederlanden
荷兰牛仔裤中心
A new name followed in 2005: the JOG Group. Garcia and Outlets Ensign Blue were also added to the label. In 2011 the chain’s website went live and in 2013 a special savings program was launched for loyal customers. For example, a JC Member took advantage of special offers. The new concept followed in 2014: the VIP night. During these evening openings JC Members were able to make their move. The following year saw the opening of a flagship store in Eindhoven.
A large flagship store was opened in The Hague in 2017; Including coffee corners, sitting areas and a large jeans workshop. Another small change: JC Members are now called JC Friends. 2018 was the first National Denim Day. During this day Denim is the spotlight. For this Jeans Center entered into a partnership with radio station 100% NL, among others.
Centre de Jeans aux Pays-Bas
Джинсовый центр в Нидерландах
مركز الجينز في هولندا
Hollanda’daki Kot Merkezi
Jeans Centre wants to do everything it can to minimize the impact on the environment. Socially Responsible Procurement is therefore an important goal for the company. Various own brands are for sale in the stores, including Pilot, Tripper and Yezz. All these brands are designed and produced within the JOG Group. This is done on the basis of clear objectives in the areas of the environment, safety and people.
The own brands are produced abroad. Especially in China, Tunisia, Turkey, India, Cambodia and Bangladesh. Jeans Centre asks all suppliers to work on the basis of a jointly drawn up Code of Conduct. This describes all requirements that are set for, for example, product safety, animal welfare, the environment and people.
JC Selected Basics is a special line. All clothing of this brand is made from organic cotton from India and China. Organic means that no fertilizers and chemical pesticides are used during the growing and harvesting of the cotton. That is better for the environment and also better for the employees on the plantations.
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