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H&M in Germany

H&M (short for Hennes & Mauritz) is a Swedish textile trading company from Stockholm. H&M sells clothing, accessories and shoes for women, men and children as well as home accessories through stores and the online shop.

H&M in Germany

H&M en Alemania

The first German branch opened in 1980 in Hamburg’s Hanseviertel (was given up in 2003). H&M began in Switzerland in 1978 and in Austria in 1994. In October 2007, the legal form of the German company was changed from GmbH to H&M Hennes & Mauritz B.V. & Co. KG completed.
In 2013 there were around 3,100 branches in 53 countries, including 346 in Germany in 202 cities. In 2018 there were in Switzerland 94 branches in 43 cities and in Austria there were 72 branches in 35 cities. Around a quarter of sales were made in Germany, making Germany the company’s most important market.

H&M in Deutschland

H&M in Kleef, Duitsland
H&M in Kleve, Germany

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Clothing and accessories for women, men and children in the lower to medium price segment have been sold in H&M stores since the 1970s. H&M sub-brands include Divided (youthful women’s and men’s fashion), L.O.G.G. (Leisure wear), & denim (jeans), H & M + (large women’s sizes), MAMA (maternity wear), Trend (upscale fashion collections), Basics (underwear), Conscious (sustainably produced items), Premium Quality (higher quality materials), H&M Edition (upscale men’s collection , since 2017), H&M Studio (six-month designer collection) and by H&M (cosmetics). The business fashion brands Hennes (women) and Conwell (men) have been discontinued. The H&M Home brand was introduced for the living area in 2009 and was initially only available online. H&M Home products have also been available in shops since 2018.

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H&M en Allemagne

H&M i Tyskland

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At the end of March 2020, in response to the COVID-19 pandemic, H&M announced that it would claim deferrals for the contractually agreed rent payments for some of its closed retail stores in Germany and Great Britain. This triggered a lot of criticism and calls for a boycott in the media and society.

Almanya’da H&M

H&M в Німеччині

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