Havaianas were created in Brazil in 1962 after being inspired by the Zori sandal; a traditional Japanese sandal with cloth straps and woven rice straw soles. Havaianas replaced the straw with rubber, updated the design to look modern. This is why the soles of Havaianas feature a rice grain pattern; one of the many design elements that make Havaianas so unique.
Havaianas (Flip Flops)
Havaianas (chanclas)
Havaianas (Tongs)
The name “Havaianas” means ‘Hawaiians’ in Portuguese and was chosen to honor the tropical and glamorous holiday destination with endless summer atmosphere. By 1964, practically every worker in Brazil wore a pair of Havaianas flip flops. Traveling salesmen would sell Havaianas directly from their vintage Volkswagen Kombi vans throughout Brazil. The vans were always greeted with excitement wherever they popped up. At first, Havaianas were only available in blue and white. But in 1969, a production error produced a batch of green Havaianas, which ended up hitting the marketplace. The reaction was so positive that Havaianas seized the opportunity and started producing a wider variety of colors, including green, brown, yellow, and black flip flops.
Havaianas（人字拖）
Havaianas (Шлепанцы)
Havaianas (chinelos)
Havaianas was officially recognized as an intrinsic part of Brazilian culture by the Brazilian Government after they were included on a list of everyday fundamental products (alongside rice and beans!) to control inflation. By this point, millions of pairs of Havaianas flip flops were being sold each year in Brazil.
A trend started in the 1990s when surfers turned the white soles of their Havaianas upside down to create one solid color. After taking note of this trend, Havaianas introduced monochromatic styles and launched their first-ever printed style with a hibiscus flower. Many more printed designs continued to be released with new colorways and new product developments (such as baby designs).
هافاياناس (فليب فلوب)
Havaianas (Infradito)
हवाईयनास (फ्लिप फ्लॉप)
To celebrate the ’98 World Soccer Championship Havaianas launched “Havaianas Brazil”, a style with a small Brazilian flag on the strap. It still remains one of Havaianas best-selling flip flop styles globally. Havaianas transcends into the world of fashion after making a runway debut in French designer, Jean Paul Gaultier’s, runway show. Soon after, Havaianas began working with some of the biggest and greatest brands and designers from around the world. Havaianas never ceases to innovate, and year after year, continues to release new styles such as Slim flip flops for women, Sandals and Square toe flip flops. Besides that, the brand also has launched special collections with details like crystals and embroideries, handcrafted by Brazilian artisans.
Havaianas (klapki)
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