Das Macht Sinn (Fashion Houses In Germany)

The eventful history of the two companies, Sinn and Leffers, began with the traditional traveling trade. So-called ‘Kiepenkerle’ moved from place to place with their offer in baskets (“Kiepen”) on their backs and offered their goods. So did Johannes and Friedrich Sinn, who traveled from the Sauerland to the Ruhr area and the Rhineland to sell their pieces and haberdashery there. Soon afterwards, Johannes Sinn and his sons took their first steps in the stationary retail trade when they also started their sales in the storage facilities.

das Macht SiNN

SiNN (Casas de Moda en Alemania)

In 1850 Johannes and Friedrich Sinn opened a small “Haberdashery en detail Gebr. Sinn” shop in Cologne, which also sold “stockings and wood goods”. It is the forerunner of the 36 Sinn fashion houses that followed later. Over time, Cologne became the seat of the main administration.
In 1894 the brothers Heinrich and Carl Leffers started their commercial activities by founding their textile department store in Delmenhorst with a capital of 3,000 marks. Their business idea, which was revolutionary at the time: Fixed price displays instead of the usual price negotiation. Johannes Sinn’s sons played a key role in founding the purchasing and service association Westdeutsche Handelsgesellschaft (WHG) as a purchasing association. As the largest affiliate company, the companies were from now on partnered through the WHG.

SiNN (Modehäuser in Deutschland)

SiNN (بيوت الأزياء في ألمانيا)

The merger of Leffers AG with Sinn AG in 1990 created a new joint stock company under the direction of the new owner, the Schickedanz Group, to which Quelle also belonged. At that time, SinnLeffers AG had 46 houses with a sales volume of around DM 1.7 billion and a sales area of around 255,000 square meters. In 2001 the KarstadtQuelle Group acquired the majority of the shares in SinnLeffers AG. Due to overlapping assortments, due to the central purchasing of up to 70% in almost the same price segment as Karstadt, SinnLeffers lost its clear profile.
Karstadt finally sold SinnLeffers to DIH Deutsche Industrie Holding in 2005. With the former Wella boss Peter Zühlsdorff as the new owner, the company finally got an entrepreneurial and long-term oriented investor who believed in the company and gave hope to the employees.

SiNN (Дом моды в Германии)

SiNN (Maisons de Mode en Allemagne)

The two managing directors Patrick Feller and Karsten Oberheide took over responsibility for the troubled company. In the course of the restructuring, the new shareholders changed the company form in 2006. The previous stock corporation was converted into a limited liability company. DIH became the sole owner of the company through the purchase of the HMD shares. For three years there was a struggle, new strategies developed, old values revived, investments in branches and waived on the part of the staff in order to lead the company out of the red again. SinnLeffers registered the insolvency plan proceedings at the Hagen district court on his own responsibility. The leases were terminated for 23 loss-making properties, and better conditions could be negotiated for the remaining 24.

SiNN（德国时装屋）

SiNN (Almanya’daki Moda Evleri)

In 2013 the Wöhrl family acquired 100% of the shares from DIH. The expanded Wöhrl group of companies now includes 60 fashion stores, employs 4,000 people and generates a turnover of 600 million euros. In 2018, the SinnLeffers Group took over 100% of the shares in the Hohmann & Heil textile trading company in Fulda and the name was changed to SiNN GmbH. The company headquarters in Hagen and the 20 branches currently employ around 1,300 people.