Bonita (German Women's Fashion Stores) - Shopping Photos And Videos.

Bonita GmbH is a German retail company for women’s outerwear for best agers, customers over 50 years of age. Bonita operates around 450 of its own branches (as of March 2021). An important feature of the range is the ability to combine items of clothing and accessories with different outfits. The development process for these products is controlled by Bonita without a license partner. Bonita produces in Turkey, Bulgaria as well as in China, Vietnam and Indonesia.

Bonita (German Women’s Fashion Stores)

Bonita (Tiendas de Moda Femenina Alemana)

In 1979 Günter Biegert took over the yard goods chain Moha in Bocholt. In 1986 the company was renamed Bonita, and a year later the first Bonita branch was opened in Kleve. In 1989 Bonita moved from Bocholt to Hamminkeln. In the following years, further branches were opened and expansion into the surrounding European countries was driven forward. In addition, the central administration in Hamminkeln with associated logistics was expanded and enlarged. In 1996, Biegert brought the company into the pension and support foundation in Liechtenstein. In 1997 Bonita took over the gentlemen’s outfitter Nicolas Scholz, who was renamed Nic in 2006 and later Bonita Men.

Bonita (Deutsche Damenmodegeschäfte)

Bonita in Kleef, Duitsland (2021) — Bonita in Kleve, Germany (2021)

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博尼塔 (德国女装时装店）

In 2010 a new logistics center was put into operation at the Hamminkeln site. At the same time, the company switched its business software to SAP. In August 2012 Tom Tailor took over the Bonita brand from Barbara and Günter Biegert for Eur 220 million. Since 2015, Bonita has also been distributed via wholesalers in the form of a concession sale and consignment model and operated 1018 shops. At the end of October 2016, Schäfer announced that a total of 300 Bonita and Tom Tailor branches in Germany and abroad should be closed by the end of 2017. Bonita achieved total sales of EUR 267.7 million in the 2017 financial year. After turbulent years, the company has reorganized itself and revised the brand, product and branch portfolio. In this context, a collection in cooperation with the German model Franziska Knuppe was brought onto the market in 2018.

Bonita (Магазины модной одежды для женщин в Германии)

Bonita (Magasins Allemands de Mode Féminine)

بونيتا (متاجر أزياء نسائية ألمانية)

Bonita (Niemieckie Sklepy z Modą Damską)

Due to ongoing economic problems at Bonita, the debt of Tom Tailer Holding SE continued to increase in 2018 and 2019. In 2018, Bonita was still offered in around 750 own retail stores and via its own online shop. A planned sale of the subsidiary to the Dutch Victory & Dreams International Holding failed at the end of 2019. At the end of 2020, Managing Director Karsten Oberheide, who has been with Bonita since 2018, and a team of investors took over Bonita as part of a management buy-out. The new owners carried out a bankruptcy in self-administration.