Albert Heijn (Supermarket)

Albert Heijn B.V. is the largest Dutch supermarket chain, founded in 1887 in Oostzaan, Netherlands. It is named after Albert Heijn, Sr., the founder of the first store in Oostzaan. It is the oldest organization owned and operated by the Dutch supermarket operator Ahold. The name “Ahold” is short for Albert Heijn Holding. In 1952, Albert Heijn initiated the self-service store. For the first time, the customers were not served one by one but could pick their products by themselves.

Albert Heijn (Supermarket)

Albert Heijn (Supermercado)

The stores are full service markets (as opposed to discounters), known for their focus on quality stores and products. This focus on superior products is part of the reason that Albert Heijn is regarded as one of the more expensive supermarkets in the Netherlands, Belgium, Curaçao and Aruba. However, after a price war initiated by Albert Heijn itself and involving nearly all Dutch supermarket chains from late 2003 until 2006, it became cheaper. In August 2018, Albert Heijn launched in-store counter for vegan food.

Albert Heijn (Supermarkt)

アルバート・ハイン

Albert Heijn (Supermarché)

阿尔伯特·海恩（超市）

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Albert Heijn uses three distinct price levels. These include: the ‘A-brands’, a store brand, and a discount brand named AH Basic. The store offers products at a quality near to A-brand products, but at a lower price. AH Basic products mostly include commodities with a long shelf life. These products share the same simple packaging to uphold the image of a no-nonsense, low-price brand. AH Basic was introduced in 2013 to replace the Euroshopper brand which has since been phased out.

अल्बर्ट हेजन (सुपरमार्केट)

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Альберт Хейн (Супермаркет)

ألبرت هاين (سوبر ماركت)

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Prices can be further discounted by using a customer discount card (Dutch: “Bonuskaart”), which Albert Heijn introduced in 1997. This loyalty card can be obtained on credit card size or as a key chain. It features a bar code, linked to the customer’s personal profile. When entering the bar code number on the Albert Heijn website, one receives offers based on the products one bought earlier using the card. After its introduction, several consumer organizations expressed their worries regarding people’s privacy, as Albert Heijn clearly keeps track of consumers’ buying behaviour. The Bonuskaart can also be used to obtain Air Miles.

Albert Heijn (Süpermarket)

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